Hey there! I'm Irena. 


I'm a Madison, WI-based UX designer with a background in Communications and an insatiable curiosity about people.

 

UX PROJECTS

Litterbug

Mobile App

Designing a fun, gamified experience to motivate litter cleanup, boost user participation, and encourage lasting engagement.

GoalMates

Mobile App

Designing a friendly, fitness-matching app that helps people stay active, meet like-minded partners, and turn shared goals into lasting habits.

Sweaties

Desktop Website

Creating Sweaties’ first online presence to establish the brand, build trust through coach bios, and help visitors understand the value of personalized fitness plans.

WildWise

Mobile & Smart Watch App

Optimizing the great outdoors with a smart, safety-first app for navigation, wildlife tracking, and off-grid preparedness.

Digital Wardrobes

UX Research

Using interviews and scenario-based observations to explore how people organize their closets and identify opportunities for a future tech-based solution.

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